Michael Kent Allen
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Project DASH murals

72 billion pounds of food go to waste each year, yet 1 in 8 people in the U.S. face hunger. Project DASH, DoorDash Acts for Sustainability and Hunger, is helping solve this problem by powering delivery of surplus food to non-profits, shelters and food pantries.

We designed three billboards in Brooklyn, Austin and Boston that were hand-painted by the good people at Colossal Media to raise awareness. We invited people to take a “selfless selfie” to donate a meal to someone in need. We engaged 60 influencers on the campaign which resulted in 170 social posts and 7.5 million impressions.

Brooklyn

Brooklyn

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Austin

Austin

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Boston

Boston

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Project DASH, Delivering Good