Michael Kent Allen
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Vitamin World

Unlike its competitors, the majority of Vitamin World's products are manufactured by the company itself, using ingredients that can be traced back to authentic sources from unique locations all over the world. With this insight about the company, along with an understanding of their consumers who demand more transparency and clarity about their products, we created a differentiated brand strategy and compelling visual identity that emphasized this story. Work done with lead designer Marissa Haro while at Prophet.

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